PSR 3: Primary Source Report The Triad, January 1st, 1926 Issue Vol. 11 No. 3

 

PSR 3: Primary Source Report

The Triad, January 1^st, 1926 Issue Vol. 11 No. 3

By Hayley Fitzgerald

 

Image provided from: Trove at https://nla.gov.au/nla.obj-1125692280/view?partId=nla.obj-1125793919#page/n0/mode/1up

 

Circulation 

The Triad magazine was dedicated to the reviews of literature, live action performance and visual arts. It was first published in New Zealand between 1893 -1914 and then was published in Australia from 1915 to 1927. As can be seen on the Triad covers there are a 1/- on the top right corner, this how much the magazine cost in this case the 1/- represented one shilling. In comparison to other magazines, one shilling was not considered expensive.

Editor 

Charles Baeyertz founded The Triad in 1893 and managed, wrote and edited the magazine for it first twelve years. Frank Morton was one of the main contributors until he died in 1923. In 1925, L. L. Woolacott became associate editor and eventually took over full editorship. At the end of 1926, The Triad was sold to Art in Australia Ltd. 

Implied Reader

 The Triad’s implied audience would be those of a mature demographic who has interest in the arts, literature, and culture. There does not seem to be direct target audience for this magazine as its contents provides entertainment for anybody to read. There is content for both a male and female demographic who can afford to purchase the magazine. 

Contents

The Triad provides content on literature, visual art, live performance, and culture throughout all its issues. However, in this particular issue, January 1^st 1926, the contents is mostly literature including creative fiction stories, reviews, informative and poems. Other content are sketches to go along with the literature, as well as pages of art then followed by advertisements. 

The ratio of advertising to other pieces of text is that advertising is equally spaced between the texts. There are more texts throughout the magazine but there is quite a bit of advertising as well. The types of advertisements are mostly beauty products as well as car sales and cruise line advertisements, food and wine ads and prize giveaways. 

This issue of The Triad does not have any political literature that I could see, however, some of the earlier issues that were published during World War I included some content of the war. For example, one issue in 1918 included stories from soldiers’ wives.

Format

The earlier issues of The Triad produced an average of 50 pages per issue, the later issues increased its pages to around 70 pages per issue. The magazine is majority black and white, with the later issues having the cover pages in colour with the occasional picture in colour as well. Apart from art sections of the magazine the show off an artist’s work, illustrations are included with most of the literature which makes the magazine feel a higher quality and also adds life to the texts to immerse the reader.

References

The Triad | AustLit: Discover Australian Stories. Austlit.edu.au. (2020). Retrieved from https://www.austlit.edu.au/austlit/page/C412428.

Vol. 11 No. 3 (1 January 1926). Trove. (2020). Retrieved from https://nla.gov.au/nla.obj-1125692280/view?partId=nla.obj-1125793919#page/n0/mode/1up.